AN EXPANDING Hampshire digital selling organisation has been bought out by a new record group.

Just weeks after relocating into new premises during Hedge End eDigitalResearch (EDR) has been purchased by MARU Group, led by led by Ged Parton, who many recently hold tellurian CEO roles during Synovate and Ipsos.

Ged is assimilated by EDR’s arch technical officer Shane Wright who will take on a position of CTO while firm’s founders Michelle Fuller and Chris Russell will mount down from their roles as corner executive chairmen.

Established in 1999, EDR now has a workforce of 146 during a new offices in Berrywood Business Village operative with a operation of blue-chip organisations opposite markets and sectors and final year a association achieved a turnover of £10 million.

The organisation delivers cutting-edge ‘Voice of a Customer’ programmes that can monitor, in genuine time, patron feedback around website, shop, hit centre, e-mail, SMS, mobile, inscription or web.

Shane, who has been a pushing force behind many of EDR’s innovations over a years, commented: “As partial of MARU, a group during eDigitalResearch will turn a critical partial of a destiny prophesy to yield research, discernment and advisory services that are driven by strong nonetheless pioneering technology.”

He pronounced MARU would be looking to make serve acquisitions, targeting organisations that enrich EDR.

“With MARU Group, a concentration is really most on building something with a loyal general strech and we’re already in talks in a series of companies around a universe about entrance on-board, bringing together record and advisory services,” pronounced Shane.

He pronounced MARU had been captivated to EDR since “Unlike others in a industry, all a record used has been combined and grown in-house, definition a capabilities and coherence offering to clients is truly unique.”

He pronounced a understanding would move investment to EDR.

“We’re already on a surveillance for 9 new members of staff, generally a series of pivotal roles within a tech group to emanate and support a flourishing record ecosystem. As a day-to-day operations fundamentally expand, we’ll naturally be on a surveillance for some-more talent – both locally and elsewhere,” he said.

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